With the rise of global supply chains, developed-country consumers outsource environmentally destructive production practices to developing countries, where developed countries cannot regulate. This means that private environmental governance efforts led by multinational companies, non-governmental organizations, and other entities have become more important. Why would for-profit companies voluntarily act to reduce their environmental impacts? Many point to corporate self-interest and marketing; this talk will consider the potential role of moral motivations and societal expectations. Exploring corporate motivations and broader social norms is critical to understanding how to encourage companies to maintain and expand environmental protection.